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The Potential for Christmas Crackers and Bonbons as Promotional Items

Christmas crackers and bonbons are a beloved holiday tradition that has been around for over 150 years. These festive treats are not only enjoyed during the holiday season but can also be used as a promotional item for businesses. In this article, we will explore the potential for using Christmas crackers and bonbons as promotional items and how they can benefit your business.

The History of Christmas Crackers and Bonbons

The tradition of Christmas crackers originated in the mid-1800s in England. A sweet maker named Tom Smith was inspired by the French tradition of wrapping sugared almonds in twists of paper. He decided to create a similar product but added a small trinket inside the paper twist. The idea took off, and soon these "bonbons" became a popular Christmas treat.

Over time, the bonbon evolved into the Christmas cracker that we know and love today. Crackers typically consist of a cardboard tube wrapped in colorful paper, which is pulled apart to reveal a small toy, joke, and paper hat. The tradition of pulling crackers during the holiday meal has become a fun and festive way to celebrate the season.

How to Make Christmas Crackers and Bonbons

If you're interested in using Christmas crackers and bonbons as promotional items, you might be wondering how to make them. While there are many pre-made options available for purchase, making your own can add a personal touch to your marketing efforts.

The first step in making Christmas crackers and bonbons is to gather your materials. You will need cardboard tubes, colorful wrapping paper, small toys or trinkets, jokes or quotes, and paper hats. You can also add your branding to the crackers by including custom stickers or labels.

To assemble the crackers, you will need to cut the cardboard tubes to the desired length and fill them with the toys, jokes, and hats. Next, wrap the tubes in colorful paper and tie the ends with ribbon or twine. Voila! You now have your very own custom Christmas crackers and bonbons.

The Benefits of Using Eco-Friendly Materials in Christmas Crackers and Bonbons

As businesses become increasingly aware of their environmental impact, using eco-friendly materials in promotional items has become more popular. Christmas crackers and bonbons are no exception.

By using eco-friendly materials such as recycled paper and biodegradable plastics, businesses can reduce their carbon footprint and show their commitment to sustainability. Additionally, eco-friendly materials can add a unique touch to your promotional items and make them stand out from the competition.

The Role of Christmas Crackers and Bonbons in Holiday Traditions

Christmas crackers and bonbons play a significant role in holiday traditions, making them an ideal promotional item for businesses. By incorporating these festive treats into your marketing efforts, you can tap into the nostalgia and excitement of the holiday season.

Furthermore, Christmas crackers and bonbons are often shared among family and friends during the holiday meal, making them a social item. By including your branding on the crackers and bonbons, you can increase your brand visibility and reach a wider audience.


Overall, Christmas crackers and bonbons have the potential to be a unique and memorable promotional item for businesses. By incorporating eco-friendly materials and custom branding, you can create a festive and sustainable marketing tool that will leave a lasting impression on your audience.